A perfectly simple messaging and visual platform for a new WiFi product.

Take control of your wifi with a little white box that’s a little bit router, a little bit wireless modem, and perfectly simple. Simplifi is not just another product connected to the Internet of Things – Simplifi enables the IoT.

Role:

Creative Direction
Brand Strategy
Brand Identity
Website Design
Packaging Design

Agency: Tank
Creative Director: Justin Hattingh
Design: Matt Giesting, Greg Romano
Content: Nathaniel Brewster
Account Management: Tighe Smith and Tod Williams