About
For over 20 years I’ve specialized in visual design and strategy for digital products, customer-centric experiences, and brand systems across a broad range of industries for companies including Bloomberg, FedEx, IBM, and Walmart.
As a creative leader, I maintain a hands-on approach, blending simplicity with pragmatism in design.
My hybrid expertise spans graphic, brand, and product design, alongside front-end development. I'm dedicated to crafting solutions that surpass expectations, delivering impactful end-to-end customer experiences grounded in a deep understanding of business objectives and audience needs.
With a broad skill set that covers both strategic direction and creative execution, I thrive in leading and collaborating with cross-disciplinary teams to solve complex business challenges.
Outside of my day-to-day, I enjoy capturing New York City behind the lens.
Experience —
Senior UX Design Manager
Walmart, 2023 – Present
Founder & Principal
Unified Theory®, 2017 – Present
Principal Designer
Walmart, 2021 – 2023
Product Design Lead
Walmart, 2020
Digital Creative Director
Bloomberg LP, 2018 – 2019
Creative Director
Tank Design, 2015 – 2017
Creative Director
VSA Partners, 2014 – 2015
Design Director
Tank Design, 2010 – 2014
Expertise —
Augmented Reality (AR)
Brand System Development
Creative Direction
Cross-functional Collaboration
Design Systems
Product Design
Prototyping & Motion Design
Strategic Design Thinking
Team Management
User Experience
Virtual Reality Design (VR)
Visual Systems
Website Design