About

I’m a seasoned designer and design leader transforming complexity into scalable, visually compelling experiences that balance customer needs with business goals.

I’ve done this for over two decades for many industries, including start-ups and some of the world’s largest brands, including Walmart, IBM, and Bloomberg.

 
 

In my current role at Walmart, I lead two high-performing teams on the Walmart+ portfolio, one of the world’s largest retail membership platforms.

My practical approach to design seamlessly integrates simplicity with pragmatism. I continuously learn from my surroundings. I am deeply committed to visual design craft, mentoring teams in the player-coach role, enhancing design culture and developing solutions that transform end-to-end customer experiences.

My multidisciplinary experience spans graphic, brand, and product design and front-end development. With a broad skill set that covers strategic direction to hands-on visual execution, I thrive on leading and collaborating with cross-disciplinary teams to shape functional and engaging products.

Outside of my day-to-day, I enjoy capturing New York City behind the lens.

 

Experience —

Senior UX Design Manager
Walmart

Product Design Lead
Walmart

Founder & Principal
Unified Theory®

Digital Creative Director
Bloomberg LP

Creative Director
Tank Design

Creative Director
VSA Partners

Design Director
Tank Design

Expertise —

Augmented Reality (AR)
Brand System Development
Creative Direction
Cross-functional Collaboration
Design Systems
Interface design
Mentorship
Product Design
Prototyping & Motion Design
Strategic Design Thinking
Team Management & Development
UX Strategy
Virtual Reality Design (VR)
Visual Systems
Website Design

 
 

Interested in working together?