Branding a server for the twenty-first century.

Mainframe servers that are the most efficient and trusted cloud systems. zSystems servers are redefining digital businesses and transforming the economics of IT as the world’s premier transaction data engine.

Role:

Design Direction
Brand Strategy
Visual Design

Agency: VSA Partners
Executive Creative Director: Kelly Bjork
Design: Lauren Bergstrand, Justin Hattingh, Jarred Kolar