Bloomberg VR

Step inside the Bloomberg Terminal.

 

Experience news, data and analytics like you’ve never seen them before. Bloomberg VR uses immersive virtual reality graphics to take visitors on an interactive journey inside our network — to discover the vital role that Bloomberg plays in connecting and powering global financial markets.

 

Role:

Creative Direction
Video Storyboarding & Direction
Web Design

 
 
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As part of a core team working alongside the motion and VFX team in the Bloomberg Studio, we created the end-to-end brand and experiential design for the VR experience that included a promotional video, website and other materials including the exhibit design and signage used in promoting the experience across our offices in New York, London, and Hong Kong. Visitors were able to reserve a time on the website to experience VR first hand.

 
 
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In-house Agency: The Bloomberg Studio
Head of Bloomberg Studio: Michael Eisenreich
Global Creative Director: Damian Totman
Creative Direction: Justin Hattingh (Brand/Video/Web/Experiential), Lutz Vogel (VR/Video)
Art Director: Juan David Manotas
Web Design: Justin Hattingh
Copywriting: Stuart Whitmore
Project Manager: Joe Matise
Video Production: John Luisi
VR Production, Design & Development: Lutz Vogel, Yugo Magoshi, Jacob Coleman, Jake Zucker