Bloomberg VR

Step inside the Bloomberg Terminal.

Experience news, data, and analytics like you’ve never seen. Bloomberg VR uses immersive virtual reality graphics to take visitors on an interactive journey inside the Bloomberg network, to discover the vital role that Bloomberg plays in connecting and powering global financial markets.

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As part of a core team working alongside the motion and VFX team in the Bloomberg Studio, we created the end-to-end brand and experiential design for the VR experience. This included a promotional video, website, and other materials, including the exhibit design and signage, used to promote the experience across our offices in New York, London, and Hong Kong. Visitors could reserve a time on the website to experience VR firsthand.

 
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Role:
Design Lead
Creative Direction
Video Storyboarding & Direction
Web Design

In-house Agency: The Bloomberg Studio
Head of Bloomberg Studio: Michael Eisenreich
Global Creative Director: Damian Totman
Creative Direction: Justin Hattingh (Brand/Video/Web/Experiential), Lutz Vogel (VR/Video)
Art Director: Juan David Manotas
Web Design: Justin Hattingh
Copywriting: Stuart Whitmore
Project Manager: Joe Matise
Video Production: John Luisi
VR Production, Design & Development: Lutz Vogel, Yugo Magoshi, Jacob Coleman, Jake Zucker