Bloomberg Vision is a Mixed Reality web-based application. It allows you to scan currencies and everyday objects to get real-time market data and news behind the brands and companies who create them, in an innovative and engaging way.

Role:

Creative Direction
Product Design
UX Design
Video Storyboarding & Direction
Environmental Design

Vision was created to make it easy for people to discover powerful market data behind everyday brands, by putting Bloomberg's innovative technology and information resources in their hands.

The app can be used by anyone on any mobile device. It uses Computer Vision and web technologies to recognize elements in the environment, and then matches them to a reference library that returns snippets of the vast amount of data that is available on the Bloomberg Terminal. The system is constantly being taught to identify new objects and logos by adding to the reference library.

The “IKEA hack” and Usability Testing

To promote the app at global company events, the team created a modular event display created from IKEA furniture, scalable in size to fit various event spaces. Our goal was to create a display that could be replicated easily across global regions without too much fuss.

We then placed a range of cross-industry products that varied from the mundane to high-end. We mixed small, medium and large products that played with scale in creative ways to resemble a highly curated store front. Visitors to the events were able to try Bloomberg Vision, which served well as a platform to gain qualitative insight for the product, and gather information and feedback from users to help us prioritize what to work on next with the app.