Connecting the best in style with the best in customers.

A dynamic, personalized, and intelligently interconnected digital experience. The ALDO online experience connects customers to the best in style, that reorganizes content based on preferences, needs, and aspirations. 

Role:

Creative Direction
Strategy
UI Design

Approach

The challenge was to make shopping a more personal and intuitive experience by delivering more compelling and relevant content to help fulfill the ALDO brand promise. There’s no more natural and lasting way to connect the best in style with the best in ALDO customers than through the digital channels they already love: their social networks, image-sharing apps, mobile devices, and the stores.

We focused on the hub of all ALDO activity — the .com. This is where the Style Seeker’s drive for style meets the Style Authority heart. It’s a merging of their favorite style sources and ALDO in-the-know style guidance.

Exploration

By building a smart, dynamic system that learns and responds to their preferences, ALDO can be the style authority that connects style seekers with the inspiration to reach their style potential. Style seekers are served a collection of products and style inspiration sourced from their favorite people, media, and brands.

Customers can create a profile that helps ALDO connect the best in style with the best in their customers. Shoppers select the people, brands, and media that inspires them, then ALDO delivers content, insights, and product suggestions to match. By creating an intuitive style profile by selecting visual points of inspiration and eclectic personal characteristics, their profiles get smarter as they navigate the site.